Feb 8, 2012
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Trademark - Transformers Wiki
A trademark is a name, phrase or symbol used by a company to distinguish their goods or services from those of other companies in a similar range, preventing “brand confusion”. Trademarks are indicated by a ™ symbol, or in the case of registered trademarks, a ® symbol. Hasbro’s ability to legally secure a trademark dictates what proper nouns they will use to describe a toy, gimmick, or line.
Amazing to find such a well written analysis on trademark on a wiki about Transformers.
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