Feb 8, 2012

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Unfolding the IKEA Effect: Why We Love the Things We Build

When instant cake mixes were introduced in the 1950s as part of a broader trend to simplify the life of the American housewife by minimizing manual labor, housewives were initially resistant: the mixes made cooking too easy, making their labor and skill seem undervalued. As a result, manufacturers changed the recipe to require adding an egg; while there are likely several reasons why this change led to greater subsequent adoption, infusing the task with labor appeared to be a crucial ingredient.

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This is the place where I post things I find interesting on the internet. I also have a personal blog on which I post my opinions on 3D printing, personalized manufacturing and online creation Subscribe via RSS.